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Jordan to highlight charitable causes 04 Mar 2004

Nick Heidfeld in the new Jordan EJ14.

EJ14 to display dove of peace in Melbourne

The Jordan Formula One team and the Kingdom of Bahrain, host of April's inaugural Grand Prix of Bahrain, have paired up in a new project to promote a number of diverse international, humanitarian, charitable and cultural causes.

Throughout the 2004 FIA Formula One World Championship season, the Jordan EJ14 cars will display a wide-ranging series of messages and images on the engine cover. The first of these will appear on the cars at the Australian Grand Prix.

Commenting on the project, its patron His Highness the Crown Prince Shaikh Salman bin Hamad bin Isa Al Khalifa, said, "We feel that Formula One is a valuable platform on which to promote the positive humanitarian and cultural values on a global scale. Each Formula One Grand Prix is watched by countless millions of television viewers around the world and we believe that this is a unique way in which to remind people of issues that are important to all of us. I am proud that Bahrain is associated with this fresh and inspired way of communicating sensitive and yet significant issues."

Team boss Eddie Jordan added, "This is a bold initiative from Bahrain, and what better vehicle to drive issues of international importance into the limelight than a Formula One car? Thanks to Bahrain providing space on the car to highlight charitable and humanitarian causes, they will be brought to the attention of the millions of viewers who watch each Grand Prix. It's also positive for Formula One, bringing the sport closer to the community. We welcome suggestions from race fans the world over as to what should be displayed on the cars during the year. At each Grand Prix we will unveil a new emblem and there will be a range of projects supporting this. For example at the end of the season we will auction all 18 engine covers for a charitable cause."

The first symbol - an image of a dove to represent peace - was unveiled on the Jordan EJ14 in the Jordan pits in Melbourne on Thursday.