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The Formula One Sponsorship Forum 09 Nov 2005

(L to R): Flavio Briatore (ITA) Renault Team Principal talks with Nick Fry (GBR) BAR Team Principal.
Formula One World Championship, Rd17, Brazilian Grand Prix, Qualifying Day, Interlagos, Brazil, 24 September 2005

The engines have stopped, but the business goes on

November is traditionally the month in which the Formula One world takes a break. However, with the sport’s continuing global expansion, it is now an increasingly important time in terms of commercial preparations for the following season.

And where better to make those preparations than Monaco, one of Formula One racing’s spiritual homes? In a week’s time, business people from around the world, aiming to convert aspirations into opportunities, will descend on the Principality for the first Formula One Sponsorship Forum, which takes place on November 16-18.

“I am very pleased to offer my support to the Formula One Sponsorship Forum,” said Bernie Ecclestone. “The event is set to be an exciting addition to the commercial value of Formula One.”

Such a commendation is certain to ensure that the attendees list in Monte Carlo reads like a who’s who of Formula One racing, all of them eager to forge business relations, sign deals, make important contacts or simply exchange the latest news and information.

They will include team principals such as Renault’s Flavio Briatore and BAR’s Nick Fry, sponsorship and consulting agents such as Katja Heim and Werner Hainz, driver managers such as Julian Jacobi and Enrico Zanarini and drivers such as David Coulthard.

The biggest names in global sponsorship will also be there - companies such as Allianz, AMD, British American Tobacco, BMW, Credit Suisse, Diageo, Emirates, Fosters, Panasonic, Petronas, SAP, Siemens, Sony, Toyota Motor Corporation and Vodafone are all sending delegates to the conference.

John Hogan, a Formula One veteran of over 30 years with Philipp Morris and now a senior associate of sponsorship agency Just Marketing commented: “With the number of multi-billion dollar, multi-national companies represented at the forum, this could become the most important event on the Formula One calendar. Missing it could cost millions in lost revenue.”

In fact, the Forum is likely to be the biggest gathering of Formula One personnel until testing resumes in preparation for the 2006 season at the end of November, when the teams will meet at the Circuit de Catalunya in Barcelona, Spain.