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Midland reveal new name & livery 15 Nov 2005

Midland F1 Racing Livery Design  
The Midland F1 Livery design. Midland F1 Racing Livery Design, 16 November 2005. 
© MF1 Racing

Jordan Grand Prix has officially become MF1 Racing after team owners, the Midland Group, registered the new name for the 2006 FIA Formula One World Championship.

Midland also unveiled their new team livery and logo. The livery, a combination of white, silver grey and red, has been designed to create a unique identity for the team and will adorn their new Toyota-powered MF1 car next season. It will also be used during the team’s pre-season test programme, which begins at Jerez in Spain early next month.

"As a new team, the challenge was to find the best way to graphically define our identity in the public’s perception,” explained Colin Kolles, MD of MF1 Racing. “It was a difficult exercise, but fascinating and rewarding at the same time. I think Rob Taylor, our in house Product Designer, has done an excellent job with the livery, which is powerful and distinct from any other on the grid.”

The team’s flowing new logo, a stylised ‘M’, has been designed by two young Italian design students at the Istituto Europeo de Design (IED), one of the most renowned European design academies, in Milan. “It was great to have been able to give them this opportunity to express themselves," added Kolles.

So far Midland have confirmed Dutchman Christijan Albers as one of their race drivers, with countryman Nicky Pastorelli as third and test driver. There has been no official statement on the team’s second race seat, despite claims from 2005 Jordan driver Tiago Monteiro that he has secured a deal with the team.