Home - The Official Formula 1 Website Skip to content

Red Bull take hospitality to new level 22 Apr 2005

The new Red Bull Racing Energy Station.
Formula One World Championship, Rd4, San Marino Grand Prix, Preparations, Imola, Italy, 21 April 2005 Party in the Red Bull Racing Energy Centre.
Formula One World Championship, Rd4, San Marino Grand Prix, Preparations, Imola, Italy, 21 April 2005 Party in the Red Bull Racing Energy Centre.
Formula One World Championship, Rd4, San Marino Grand Prix, Preparations, Imola, Italy, 21 April 2005 Party in the Red Bull Racing Energy Centre.
Formula One World Championship, Rd4, San Marino Grand Prix, Preparations, Imola, Italy, 21 April 2005 Formula Una girls at the Red Bull Racing party.
Formula One World Championship, Rd4, San Marino Grand Prix, Preparations, Imola, Italy, 21 April 2005

There had been plenty of speculation about the new Red Bull motorhome - how big would it be? How stylish? How cool? How much party room? How much Red Bull? Unbelievably, what greeted the paddock was even bigger and better than anyone had expected.

To start with, it is huge, making motorhomes previously dubbed palaces look like mere gazebos. Two stories high and with an additional sunroof that can be lowered should the sun forsake the paddock, the bold glass and steel construction epitomises contemporary industrial design.

Inside it is stylish too, in a ‘1960s retro meets space age’ type way, with all the gadgets that accompany such a meltdown, including chairs and glasses inspired by cult designer Alvar Alto and ashtrays in the form of flying saucers. The effect is enough to make the average hip city lounge bar green with envy.

Its cool quotient is undeniable and there is little doubt the three Red Bull drivers can now lay claim to the fanciest domicile in the paddock. Where others have private rooms the size of mouse holes, these lucky guys have fancy showers and toilets that come complete with ultra-flat plasma TV screens, so as not to miss one second of the action. A sort of driver’s day spa - an oasis of calm should the car not deliver the expected.

And the party area? Two bars, record decks and enough hostesses to ensure even the most hardcore of clubbers won’t feel the need to leave the paddock of an evening. It even boasts that most precious of commodities - its own guest toilet.

So how do the new inhabitants feel about their weekend residence? Christian Horner, Red Bull’s team manager sees it as yet another natural part of the company’s business philosophy: “Red Bull pushes things to the limit – always looks for the ultimate. This motorhome will be the top real estate in the paddock for quite a while. And as it was always Red Bull’s strategy to be open for everybody this motorhome is a space for everyone in the paddock – no matter what colour the dress.”

David Coulthard: “I knew it would be fantastic. That is what one could have expected from a company going from local to global in the time Red Bull did. I am very satisfied with being with the bull sign.”

Vitantonio Liuzzi: “I knew that RB was planning something nice, but I did not expect anything like that. For me it was a very big surprise when I arrived to the paddock to find such a big installation at our spot in between Sauber and Toyota. And for me it is true that RB gives you wings, and for me it is like I am living a dream. Now the only thing missing is the perfect performance on Sunday.”

Christian Klien: “Just an example - our showers have a lighting system that changes colour every couple of seconds. What kind of nasty fantasies could one develop in there? Fact is, at the first three races we had a fast car, but now we also have a fancy house to go with it. The package that Red Bull offers inspires a driver not only to give his best now, but triggers the desire to be with the team forever, and ever and ever.”

And Dietrich Mateschitz’s right-hand man in Formula One racing, Dr Helmut Marko, a race driver himself for many years: “This is Red Bull. It needs no explanation.”

Summing it up best was Bernie Ecclestone: “I knew that Dietrich would push it to the limit. And this is what this sport is all about!”