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Williams announce new title sponsor 20 Oct 2006

Alex Wurz (AUT) Williams FW28 Third Driver.
Formula One World Championship, Rd 18, Brazilian Grand Prix, Practice Day, Interlagos, Brazil, 20 October 2006

Williams have revealed that telecommunications giant AT&T is to become their title sponsor from 2007. Under the new multiyear arrangement, confirmed Friday, the team will be officially known as the AT&T WilliamsF1 Team.

“It is a great privilege for WilliamsF1 to be an ambassador for a brand with the global size, scale and reputation of AT&T,” said team principal Frank Williams. “It is our firm commitment to represent their interests to the very best of our ability on the race track and assist with the communication of their service offer that we, too, will have the significant benefit of being able to utilise.”

“Formula One provides a unique platform for a global brand like AT&T,” added Mark Keiffer, AT&T’s chief marketing officer. “The shared values of AT&T and Williams - a dedication to innovation, speed, integrity and commitment to absolute excellence - are highly complementary.”

Real-time, robust and secure communications are vital to any Formula One team and during a typical race Williams will transmit more than 15GB of data thousands of miles for instant analysis by off-site race engineers in an attempt to improve performance by fractions of a second.

As part of the new deal AT&T aim to help Williams gain a competitive advantage through the application of its communications technology. They will connect Williams’ UK headquarters near Oxford with key partners and with Grand Prix race locations around the world, managing data communications during race events, as well as at Formula One testing sessions.