Honda honoured by Green Awards 29 Oct 2007
Honda have been honoured with two prestigious prizes at the 2007 Green Awards which were held at the London Guildhall on October 26.
The Japanese teams environmental initiative, launched for the 2007 season, won both the Best PR category and the ceremonys Grand Prix, which was awarded to the campaign that best exemplified an outstanding environmental message, and had the greatest capacity to raise awareness amongst the general public.
Rather than the traditional advertising and sponsorship logos, Hondas 2007 race car featured a huge image of the earth. Fans were encouraged to pledge their support to the initiative on a website and make donations to environmental charities. In return, they secured a place for their name on the RA107s livery.
It is a fantastic achievement for the Honda Racing F1 Team to receive such recognition at the 2007 Green Awards, said team principal Nick Fry. The aim of our myearthdream™ initiative was to use the global reach of Formula One to raise awareness and create debate of environmental issues around the world and we have been very successful in accomplishing that goal in our first year.
The myearthdream™ campaign has received support from many thousands of people and our environmental statement seen by millions more as the Honda Formula One cars have raced with the distinctive earth livery this season. Honda is an innovative company with a strong environmental heritage and this is a great acknowledgement of the hard work, commitment and belief that has gone into the myearthdream™ campaign this year.
The Green Awards were launched in 2006 and are supported by the United Nations Environment Programme.