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Red Bull party 'Hollywood-style' in Australia 14 Mar 2007

Formula One Grand Prix of Australia, preview, Red Bull Launch Party, Wednesday. Image shows Mark Webber (AUS/ Red Bull Racing) giving an interview. Melbourne, Australia. 14th March 2007. © GEPA pictures/ Bildagentur Kraeling Formula One Grand Prix of Australia, preview, Red Bull Launch Party. Melbourne, Australia. 14th March 2007. © GEPA pictures/ Bildagentur Kraeling Formula One Grand Prix of Australia, preview, Red Bull Launch Party, Wednesday. Image shows the Formula Unas. Melbourne, Australia. 14th March 2007. © GEPA pictures/ Bildagentur Kraeling Formula One Grand Prix of Australia, preview, Red Bull Launch Party, Melbourne Australia. © GEPA pictures/ Bildagentur Kraeling Formula One Grand Prix of Australia, preview, Red Bull Launch Party, Melbourne. Australia. 14th March 2007. © GEPA pictures/ Bildagentur Kraeling

With characteristic flair, Red Bull celebrated the start of the new season with a flamboyant party on Tuesday night in Melbourne. The event, which took place in a massive film studio located in the Australian city’s revived Docklands area, also saw the first screening of Red Bull's pre-season movie.

Thrown in the style of a Hollywood premiere, the party began with the arrival of the film's ‘stars’ - Red Bull stable mates David Coulthard, Mark Webber, Vitantonio Liuzzi and Scott Speed - via an Oscars-worthy red carpet, complete with obligatory paparazzi photographers and interviewers.

Once the film - featuring Coulthard and Webber as sophisticated British duellists up against the raw and edgy Toro twins, Speed and Liuzzi - had been screened inside the huge auditorium, the Red Bull drivers joined the other assembled guests, including surf stars Kelly Slater and Layne Beechley, male model Markus Schenkenberg and a variety of Formula One racing’s glitterati, in hitting the dancefloor.

With top Australian band Wolfmother on hand to provide the event's music, the Austrian drinks company’s celebrations lasted well into the night.