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Red Bull plans to race faces for charity 25 May 2007

Faces for Charity Project Launch, Monaco, 24 May 2007. © Red Bull.

Red Bull announced on Thursday they plan to introduce an innovative new livery, for one race only, at July’s British Grand Prix. In place of the traditional corporate sponsorship and blue and red team colours, the bodywork of both RB3s will be plastered with the faces of more than 50,000 fans, in an effort to raise funds for spinal cord charity, Wings for Life.

From midday on Friday, fans can visit www.facesforcharity.com and upload a portrait of themselves, their friends, or a family member for the price of £10 sterling. On the site fans will be able to choose which drivers’ car they want their face to appear on, whereabouts their image will appear and also reserve space for others.

"They say your biggest rival is your team mate, so now David (Coulthard) and I have got an extra battle between us to see who can get the most faces on our cars,” explained race driver Mark Webber. “I promise that whoever signs up will guarantee their photo a very exciting ride round Silverstone!"

"Winning the British Grand Prix is something I'll never forget so I always look forward to going back to Silverstone,” added team mate Coulthard. “Of course, it's where I get the most support from my fans so this year, having them literally on the car with me is a nice way for me to pay them back for their support over the years.”

Red Bull hopes the project will raise US$1 million, all of which will be donated to the nominated charity, Wings for Life. The foundation was set up by former Austrian Motocross rider Heinz Kinigadner, whose 23 year-old son Hannes was crippled in a motocross accident in 2003.