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Codemasters secures Formula One video game rights 09 May 2008

Lewis Hamilton (GBR) McLaren Mercedes MP4/23 leads at the start of the race.
Australian Grand Prix, Rd 1, Race, Albert Park, Melbourne, Australia, Sunday, 16 March 2008 Kimi Raikkonen (FIN) Ferrari F2008 arrives on the grid.
Malaysian Grand Prix, Rd 2, Race, Sepang, Malaysia, Sunday, 23 March 2008 Fernando Alonso (ESP) Renault on the grid. 
Formula One World Championship, Rd 4, Spanish Grand Prix, Race Day, Barcelona, Spain, Sunday, 27 April 2008 Nico Rosberg (GER) Williams FW30 leads Mark Webber (AUS) Red Bull Racing RB4.
Formula One World Championship, Rd 3, Bahrain Grand Prix, Race, Bahrain International Circuit, Bahrain, Sunday, 6 April 2008

Codemasters, developer and publisher of award-winning racing video games, has secured the exclusive video game rights to FORMULA 1™ it was announced on Friday. In a worldwide licensing agreement with Formula One Administration Limited, Codemasters will develop a new generation of the multi-million selling Formula One game franchise across multiple platforms.

Codemasters Studios, creators of genre-leading racing titles Colin McRae: DiRT™ and Race Driver: GRID™, will lead the design and development of official FIA Formula One World Championship games for home console, handheld and PC gaming formats.

“Formula One is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China. It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the Formula One audience and connecting them globally,” said Rod Cousens, chief executive officer, Codemasters.

“As a world-leading creator of driving games, this alliance with Formula One is the jewel in Codemasters’ racing crown and creates an undisputed segment champion. Formula One has gone with the best, the segment leader. It has gone to the home of the EGO Engine for quality; it has gone to the company that can host Formula One Online, to the company that is streaking away from the pack.”

“Codemasters’ success and recent innovations in the racing game space makes the company more than appropriately tuned for the challenge,” said Chris Deering, chairman, Codemasters. “The combination of Formula One’s new momentum of expansion and Codemasters’ contemporary technology and past experience is the breaking of a new dawn for the sport, on the track and on the HD game screen.”

The worldwide deal provides Codemasters with rights to feature all Grand Prix circuits, Formula One teams, cars, and driver likenesses.

The FIA Formula One World Championship games will be developed using the evolution of the award-winning EGO™ Game Technology Engine, Codemasters’ highly versatile cross-platform middleware technology. Its advanced graphics and physics technology brings an unmatched cinematic quality and realism to interactive entertainment.

The EGO Engine is currently being deployed in the creation of Race Driver: GRID™, the latest in Codemasters Studio’s international circuit-based racing series. Set to be a landmark release when it launches on May 30, Race Driver: GRID was recently hailed as ‘The driving game of the summer’ by BBC Top Gear magazine.

Codemasters expects the first game based on the FIA Formula One World Championship to launch in 2009.