Brawn GP partner with Terminator Salvation in Spain 08 May 2009
In advance of the worldwide release of the highly-anticipated motion picture Terminator Salvation, Brawn GP have joined forces with Sony Pictures Releasing International to feature imagery from the film on the teams cars over the Spanish Grand Prix weekend. Terminator Salvation will be released in the US on May 21 and globally from May 27.
The BGP001s of Jenson Button and Rubens Barrichello will carry the distinctive Terminator Salvation imagery on the rear wing throughout the Barcelona meeting at the Circuit de Catalunya. The unique one-race sponsorship builds anticipation for the red-carpet European premiere of the film on May 28 in Paris, France.
The partnership reunites Sony Pictures Releasing International and Formula One following Arnold Schwarzeneggers famous appearance at the 2003 British Grand Prix to promote T3 Rise of the Machines.
Nick Fry, Chief Executive Officer of Brawn GP, said: We are thrilled to be supporting Sony Pictures Releasing International with the launch of Terminator Salvation at this weekend¹s Spanish Grand Prix. Our promotional partnership will see our race cars and our garage branded with the famous Terminator imagery as we help launch one of Hollywoods biggest movies of the year to over 580 million Formula One viewers in over 90 countries. The Terminator brand promises exciting action and high drama as machines and human ingenuity battle for supremacy. Its a perfect match for Brawn GP and Formula One.
McG, director of Terminator Salvation, added: The Terminator franchise has a long standing relationship with Formula One and we are thrilled to be partnering with the Brawn GP team. Formula One represents the best of mechanical engineering and is a true trial of human spirit, themes that perfectly parallel Terminator Salvation.
Sal Ladestro, Executive Vice President of Sony Pictures Releasing International, added: Formula One is one of the most popular sports in the world and there are no bigger stars right now than the Brawn GP team. With all eyes on Spain this weekend, we can think of no better partner to build anticipation for the international launch of Terminator Salvation than Brawn GP and the global sport of Formula One.
Set in post-apocalyptic 2018, Terminator Salvation stars Christian Bale as John Connor, the man fated to lead the human resistance against Skynet and its army of Terminators. But the future Connor was raised to believe in is altered in part by the appearance of Marcus Wright (Sam Worthington), a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus embark on an odyssey that takes them into the heart of Skynet¹s operations, where they uncover the terrible secret behind mankind's possible annihilation.