Formula One fans to get rewarded with the brand new F1 Card 09 May 2009
Corpcom GmbH and Formula One Administration Limited (FOA) are delighted to announce the launch of the F1 Card as the official Formula One payment card. Unveiled at the FORMULA 1 GRAN PREMIO DE ESPANA TELEFONICA 2009 by Hischam Telib CEO of Corpcom and Bernie Ecclestone, President and CEO of FOA, the card will be launched in selected markets throughout 2009 and worldwide in 2010.
This unique card has been tailored for fans of the worlds leading motor sport series, Corpcom and FOA have designed and developed the F1 Card to create an F1 community which not only incorporates the everyday needs of the F1 fan through exclusive deals on tickets, travel and merchandise but also cater to the todays modern, mobile consumer lifestyle.
The F1 Card will provide savings on everyday shopping purchases in addition to offering special privileges, global benefits and money-cant-buy experiences. The unique opportunity allows Formula One partners - some of the biggest and best-known global brands - an unparalleled opportunity, not just to get to know the Formula One fans but create a meaningful dialogue with them.
Corpcom and FOA are delighted to welcome members of the F1 family to the F1 Card community so that, together, they can offer cardholders a host of exclusive benefits and experiences.
The design of the F1 Card features a truly striking image of a Formula One car rendered in gleaming black giving it a style and contemporary image that stands out from the crowd. The pattern on the back of the card references the unmistakable texture of carbon fibre, a key material in the modern racing technology. This is a card designed to be put at the front of any wallet and used to impress.
Hischam Telib, CEO of Corpcom said: In the current economic climate consumers are more thoughtful about their spending habits. The F1 Card will reward fans by providing exclusive benefits and services that translate into real-world savings and allowing Formula One and its partners to give back to their loyal supporters. We are thrilled to have the opportunity to make such a fantastic, innovative project a reality.
Bernie Ecclestone, President and CEO of FOA, commented: We are a global sport with millions of fans around the world so it was time that we have our own F1 Card for the benefit of our fans.
For more information visit www.F1-Card.com.