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Exhibition to celebrate work of Ayrton Senna Institute 03 Sep 2009

Imola, May 1994: Ayrton Senna ahead of the fateful San Marino Grand Prix. He would lose his life following an accident on lap six when he went off at the Tamburello corner while leading the race. © Schlegelmilch Viviane Senna (BRA) sister of the late Ayrton Senna.
Formula One World Championship, Rd17, Brazilian Grand Prix, Race Day, Interlagos, Sao Paulo, Brazil, Sunday, 21 October 2007 Montreal, June 1992: Ayrton Senna pictured at the Canadian Grand Prix. McLaren team mate Gerhard Berger won the race after Senna, who had qualified on pole, retired with an electrical problem. © Schlegelmilch

A special exhibition will be staged in Rome, Italy later this month to commemorate the 15th anniversary of the death of Ayrton Senna, and of the founding of the Ayrton Senna Institute in his memory.

The Institute is a non-governmental organisation (NGO), financed entirely through the royalties from Senna-licensed products and dedicated to improving the lives of underprivileged children in Senna’s native Brazil.

The exhibition, to be held in Rome’s Brazilian Embassy, will feature three cars raced by Senna in Formula One, Formula Three and Formula Ford, as well as his helmets, racing gear, and several official Senna-branded collectibles made by some of the world’s most important companies.

Another highlight will be a photo exhibition by renowned Formula One photographer Keith Sutton, also a close friend of the three-time world champion, which will guide visitors through Senna’s racing career.

The event will be open not only to Senna fans, but also to anyone curious to learn more about the Institute’s activities, in particular educational projects realised in collaboration with governmental and non-governmental organizations, public and private institutions, and big international firms.

The Institute was established in 1994 by Senna’s sister Viviane and has donated more than 70 million Euros, improving the lives of more than 11 million Brazilian children and taking care of the academic education of over half a million teachers across the country.

The exhibition runs from September 18 to 20 in the week following the Italian Grand Prix and more details can be found at www.AyrtonSennaAnniversary.com