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Ferrari ready to kick off launch season 27 Jan 2010

Felipe Massa (BRA) Scuderia Ferrari F60. First run of the new Ferrari F60, Mugello Circuit, Italy, 12 January 2009. Giancarlo Fisichella (ITA), Felipe Massa (BRA), Fernando Alonso (ESP), Ferrari. Wrooom Ski Event 2010, Madonna di Campiglio, Trentino, Italy, 12 January 2010. © Ferrari.

It has been months since we bid farewell to the 2009 season after its spectacular Abu Dhabi send off. But finally the wait is almost over and within hours we’ll catch a glimpse of a 2010 car. First out of the gates will be Ferrari, who are set to launch their new challenger at their Maranello factory on Thursday morning, ahead of McLaren’s Friday event.

The wraps will come off the as-yet unnamed Ferrari at 1030 local time during a ceremony held at the Italian team’s new GT Assembly Line pavilion. Chairman Luca di Montezemolo, team principal Stefano Domenicali, 2010 drivers Fernando Alonso and Felipe Massa, and various engineers will all be present, with the whole event broadcast live on Ferrari’s official website.

After lunch, the car will make its on-track debut at the nearby test track of Fiorano. Once filming for a promotional video is complete, the new Ferrari will be packed away and transported to Valencia, ahead of the first official Formula One test of the season, which gets underway at the Spanish track next Monday.

For all the latest news and pictures from Maranello, make sure to check Formula1.com.