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Top award for Soft Pauer Timing and Track Positioning App 22 Oct 2010

Steve Jobs demonstrates the F1™ Live Timing and Track Positioning App at the launch of the Apple iPad in April 2010. © Soft Pauer Soft Pauer's official Formula One 2010 Timing and Track Positioning Application

Soft Pauer’s official Formula One™ Timing and Track Positioning App has been awarded The SportBusiness Ultimate Sports App Award 2010. Soft Pauer won in the Sport/League/Tour category and was overall winner in the 2010 sports apps ranking, and beat out serious competitors including MLB at Bat, Wimbledon and UEFA.

SportsBusiness said: “For the Formula One racing aficionado this download offers the ultimate value-added experience to both practice and race days. The F1™ Timing App offers the chance to follow the cars around the twists and turns of the track in real time. Design is clear and functional giving users the chance to select and follow their favourite team.”

Soft Pauer’s COO, Alex Powell, added: “It's great to be given this accolade after all the hard work that has gone into this app. We've come a long way in past 18 months, and this is a fantastic indictment of our dream to give the fan something exciting with this new medium.”

You can download the application now by visiting www.softpauer.com/f1app/link.html .