Record TV audiences for season finale 16 Nov 2010
The season-ending 2010 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX captured the attention of the global sports audience.
Casual viewers and die-hard fans alike gathered to watch a thrilling showdown from one of the most spectacular settings on the Formula One calendar and our global partners enjoyed some of the largest Formula One audiences of recent seasons. Focusing on the largest five European markets, the results were remarkable.
In Spain, an average of nine million viewers watched the live coverage as La Sexta recorded 7.4 million viewers, the highest Formula One audience since Fernando Alonso last challenged for the title at the 2007 finale. Regional broadcaster TV Cataluna added over a million viewers, whilst the regional broadcaster in Alonsos home town of Asturias and TV Valencia contributed a further 400,000 viewers.
German broadcaster RTL has gone three full seasons since surpassing the 10 million viewer milestone for F1 coverage; even then it was only achieved once that year. In 2010 that figure has been breached twice, first as Michael Schumacher made his comeback for Mercedes GP in Bahrain and then on Sunday when an average of 10.3 million viewers tuned in, which peaked at 12.1 million when Red Bulls Sebastian Vettel crossed the line to become the youngest-ever world champion.
In Italy, Rais live average audience of 10.6 million viewers was comfortably twice as large as the corresponding event in 2009 and with a share of 50 percent it was the most watched Formula One broadcast since 2007.
The BBC in the UK recorded its largest audience of the 2010 world championship with 5.3 million viewers and a share of 40 percent, although, this was somewhat lower than the 6.6 million who watched Jenson Button crowned world champion in Brazil last year.
In France, TF1 attracted 4.4 million viewers and a peak of 5.6 million, a total bettered just once this season at the championship-opening 2010 FORMULA 1 GULF AIR BAHRAIN GRAND PRIX.