F1 community backs FIAs Make Roads Safe campaign 25 Mar 2010
The Formula One community has committed its support to improving global road safety and has backed the Make Roads Safe campaign and the UN Decade of Action for Road Safety 2011-2020.
From the Australian Grand Prix, cars competing in the 2010 FIA Formula One World Championship will display Make Roads Safe branding to demonstrate their support for the campaign and to raise awareness amongst the millions of Formula One fans throughout the world.
I am pleased that F1 teams are putting their full backing behind this campaign, said Jean Todt, FIA President. Following the recent Decade of Action for Road Safety declaration by the UN General Assembly, the FIA is developing a ten-year international action plan to support the initiative. This strong support by F1 teams and the commercial rights holder will help take the road safety message from the top level of motor sport to the wider motoring public, and will set the stage for further participation of other motor sport competitors in the UN Decade of Action.
Bernie Ecclestone, CEO of the Formula One Group, added: Displaying the Make Roads Safe logo on all of the F1 cars is a powerful means to raise awareness and will go a long way in helping to promote the campaign to a global audience. This is the first time such an initiative has been supported by all of the teams in this way and I applaud the FIA and the FIA Foundation for making it possible.
The Make Roads Safe campaign is an initiative of the Commission for Global Road Safety. It was spearheaded by the FIA Foundation, a charitable organisation established with the monies from the sale of Formula Ones TV rights.
As a direct result of the Make Roads Safe campaign and the work of the Commission for Global Road Safety, the United Nations has proclaimed 2011-2020 a Decade of Action for Road Safety. With road deaths set to double in the next 10 years, this landmark resolution will pave the way to help halve the number of deaths over the next decade saving five million lives.