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Red Bull deepen technical ties with Infiniti 16 Oct 2011

Red Bull Infiniti branding on the Red Bull Racing RB7.
Formula One Testing, Day 3, Barcelona, Spain, Thursday, 10 March 2011 Red Bull

Red Bull have announced an increased multi-year agreement with luxury Japanese automotive brand Infiniti. Seven months after their original alliance was confirmed, plans are already in place to develop the partnership into a deeper technical collaboration.

"When we announced the partnership back in March, our single objective was to boost global brand awareness for Infiniti," commented Andy Palmer, Executive Vice President, Nissan Motor Company.

"In just seven months, the results have exceeded even our most ambitious targets, leading to us to becoming the most highly-exposed automotive brand in Formula One this season. As we look ahead to the second year of our partnership with Red Bull Racing, we are now extending into exciting new areas of technical and product collaboration."

Red Bull team principal Christian Horner added: "In the short time we have been involved with Infiniti it has become clear that the closer we work together the more performance advantages can be gained by both sides.

"It has been a phenomenally successful first season to date, and deepening our partnership further provides us even more scope to share knowledge and expertise, leading to mutual benefits on the track and the road."

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