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Coton to reinforce Hamilton management 09 Feb 2012

Lewis Hamilton (GBR) McLaren, right, with Didier Coton (FRA), Aces Management, left. Formula One World Championship, Rd 15, Singapore Grand Prix, Qualifying, Singapore, Saturday 27 September 2008.

Didier Coton, the man best known for helping steer Mika Hakkinen to Formula One success, is to work closely with Lewis Hamilton in 2012 after being appointed by the British driver’s management company, XIX Entertainment.

Hamilton, previously managed by father Anthony, moved to XIX at the start of last season, but the new arrangement came in for criticism after the McLaren star endured his worst Formula One campaign to date, with well-publicised troubles both on and off the track.

Both Hamilton and XIX, owned by Simon Fuller and best known for managing the likes of David Beckham and Jennifer Lopez, now hope the arrival of Coton and his extensive F1 experience will provide the 2008 world champion with a more stable environment out of the cockpit.

"Simon is committed to creating a team that will help me achieve my ambitions for 2012 and beyond,” Hamilton was quoted as saying by the Press Association. "Didier's appointment builds on the existing strengths of XIX and I am delighted to have him as part of the team. I'm positive about the season ahead and can't wait to start."

Other famous F1 names to have worked with Coton include former Monaco Grand Prix winner Olivier Panis and current McLaren and Williams testers Oliver Turvey and Valtteri Bottas.

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