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Drivers get behind the lens for charity auction 15 Aug 2012

Sebastian Vettel's favourite Alpine scene Lewis Hamilton's 'driver's eye' view from the cockpit of his McLaren in the garage at Spa-Francorchamps, Belgium Bruno Senna's beach paradise

Leading names from the world of Formula One racing have put their photography skills to the test thanks to Zoom, an innovative new project in aid of Great Ormond Street Hospital Children’s Charity (GOSHCC).

Drivers and team principals were all asked to take a photograph of whatever subject they wanted. The images will then be auctioned to raise money for the London hospital. Highlights of the collection include Lewis Hamilton’s ‘driver’s eye’ view from the cockpit of his car at the pits at Spa-Francorchamps, Sebastian Vettel’s favourite Alpine scene and Bruno Senna’s beach paradise.

“The auction is a super idea,” said Formula One group CEO Bernie Ecclestone. “It will hopefully raise a lot of money for the hospital and the teams will get coverage.”

Every photograph has been signed by the contributor and will be auctioned off by renowned motorsport auction specialists, Coys. Proceeds will go to Great Ormond Street Hospital Children’s Charity (GOSHCC).

“We are delighted to be the chosen beneficiary of the Zoom auction and would like to thank everyone who has taken a photograph,” said Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital Children's Charity. “The images give real insight into the drivers’ personalities and we’re really looking forward to the auction.”

The event will culminate on Friday 14th September 2012 at a VIP reception and live auction, attended by some of the Formula One contributors themselves. The auction will take place in the ballroom of London’s Wyndham Grand London Chelsea Harbour.

For more details, please visit www.zoom-auction.com.

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