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F1 ® Live Timing and Track Positioning App gets social 14 Mar 2013

The Official 2013 F1 Live Timing and Track Positioning App from Soft Pauer - integrated Twitter feed The Official 2013 F1™ Live Timing and Track Positioning App from Soft Pauer

As the Formula One fraternity readies itself ahead of the season opener in Melbourne, Australia, this weekend, the only official F1® Timing and Track Positioning App has once again put itself at the forefront of app development, thanks to a fully integrated Twitter function, which is available in both the premium and Free Basic Pass versions of the App.

For the first time in a sports app, users will be able to send and receive tweets relating to Formula One racing without leaving the application or being directed elsewhere. Instead, as fans are following the sessions or are logged on to access the database, a discreet icon will notify them that someone on their list has issued a Twitter message, meaning they need not leave the App to keep up to date with their F1-related Twitter feeds. Those with no Twitter account will not be obliged to open one; this function will merely stay hidden from them.

A default list provides fans with the Twitter feeds from all teams and drivers, meaning that only tweets issued by these groups will appear in-App. However, users also have the additional option of adding to that list to suit their own preferences; sponsors, journalists, opinion formers, F1 friends and other fans - users can build their own bespoke list within the App, choosing the people and the delivery options that best suit their needs. Then, every time they are logged on and someone on that list ‘tweets’, it can be viewed, re-tweeted and replied to, all without leaving the App and missing the action.

Alex Powell, Chief Operating Officer of Soft Pauer, the App’s developers, explains: “We have become increasingly aware through feedback from our users that a large proportion of them like to access Twitter for additional team and media commentary throughout a race weekend. By integrating Twitter into our App we have been able to make the function part of the overall experience without intruding on the App’s key offering of providing instant timing and data for each and every session.”

To learn more about this function and how to use it, an FAQ and short video tutorial are available at www.softpauer.com. The App can be downloaded (as both a premium and FREE version) via iTunes, Google Play, Blackberry World or any Android store, including Amazon.

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