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Zoom announces new partnership as top drivers sign up 08 May 2013

(L to R): Zayed Rashed Al Zayani (BRN) Director of Bharain International Circuit and Salman Bin Isa Al Khalifa (BRN) Chief Executive Officer Bahrain International Circuit with the Zoom Charity book.
Formula One World Championship, Rd4, Bahrain Grand Prix, Race Day, Bahrain International Circuit, Sakhir, Bahrain, Sunday, 21 April 2013 Jenson Button (GBR) McLaren with the Zoom book.
Formula One World Championship, Rd1, Australian Grand Prix, Preparations, Albert Park, Melbourne, Australia, Thursday, 14 March 2013 Lewis Hamilton's 'driver's eye' view from the cockpit of his McLaren in the garage at Spa-Francorchamps, Belgium Bernie Ecclestone signs a special edition of 'Zoom: Through the Eyes of Formula 1', to be auctioned in aid of London's Great Ormond Street Hospital Children's Charity (GOSHCC) Nico Hulkenberg (GER) Sauber signs the Zoom Charity Book.
Formula One World Championship, Rd4, Bahrain Grand Prix Preparations, Bahrain International Circuit, Sakhir, Bahrain, Thursday, 18 April 2013

The Zoom charity auction in aid of the United Kingdom’s Great Ormond Street Hospital Children’s Charity (GOSHCC) in London has been boosted by a double show of support to start off the new Formula One season. Some of F1 racings’s biggest names have given their time over the first few races to sign a special edition of the official book of the initiative, while Zoom is also pleased to announce a new partnership with Bahrain International Circuit (BIC).

The book, entitled ‘Zoom: Through the Eyes of Formula 1’, contains photographs taken last year by every Formula One driver and team boss and sold at auction in September. One copy is being signed by all of the contributors and will be auctioned in aid of GOSHCC later in 2013. Lewis Hamilton, Fernando Alonso, Kimi Raikkonen and Jenson Button were among the latest personalities to add their signatures.

In a further positive step, Bahrain International Circuit has come on board as a premium partner of Zoom. Shaikh Salman bin Isa Al Khalifa, chief executive of BIC, said: “The Bahrain International Circuit is proud to be associated with the Zoom auction as it is in aid of a wonderful cause which is close to the heart of Formula One. We're looking forward to working together and building on the success of the first event.”

BIC, which has been a Grand Prix host since 2004, will be supporting Zoom throughout a busy year which will include the second Zoom photo auction as well as the signings of the special edition of the book.

It is the first ever book of photographs taken by the stars of a sport. The images lift the lid on the private lives of the world’s most famous racing drivers and include Lewis Hamilton’s ‘driver’s eye’ view from the cockpit of his car in the pits at Spa-Francorchamps and Sebastian Vettel’s favourite Alpine scene. Other notable personalities who provided photographs include Formula One group CEO Bernie Ecclestone, who last October became the first person to add his autograph to the special edition of the book.

Zoom is a unique concept that has never been done before in F1 racing or any other sport. The drivers and team principals of every F1 team were asked to take a photograph of their chosen subject and those images were auctioned by Coys in aid of GOSHCC online and at a star-studded live auction. Michael Schumacher’s view from the driving seat of his Mercedes was the most sought-after photograph and fetched £2,500 under the hammer.

The 104-page hardback book of the auction is published by Dennis Publishing. The standard edition retails at £20, but for the most discerning F1 collectors there is also a limited edition of just 250 copies, with a leather cover and slipcase, priced at £75.

The book is available through specialist motoring booksellers around the world and through major retailers in the UK. Alternatively, to purchase online, click here.

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