Red Bulletin reaches the century mark 29 Jul 2006
The Red Bulletin, Red Bulls daily race-weekend magazine for the Formula One community and fans will be published for the 100th time at this weekends German Grand Prix at Hockenheim.
The first issue of the 'Almost Independent Newspaper, as it mockingly decribes itself, was launched at the Monaco Grand Prix last year. What started out as a bit of fun has a become a multi-edition, full colour magazine printed each day at the track. What has not changed is its
style: witty, mocking, satirical, and irreverent.
"We wanted to bring a smile to the much too serious and sterile world of Formula One with our own satirical paddock newspaper," said Red Bull owner and Red Bulletin creator, Dietrich Mateschitz.
The magazine is published daily on a portable, 4.5 tonne printer, which travels to all the races in a specially adapted state-of-the-art truck that opens up to become editorial and production offices.
There are four issues per race weekend, one on Friday, one on Saturday, one on Sunday morning and one only 30 minutes after the end of the Grand Prix. It is distributed exclusively, and for free, in the paddock and grandstand areas.
Fifteen months after the first edition, the Red Bulletin has become an integral part of the sport and a collectors item for motor racing fans all over the world.
Bernie Ecclestone is among the projects admirers: "I see Formula One as a laboratory for innovative ideas. For daring solutions to complex engineering challenges, a demanding exciting but also exhilarating school for advanced thought. The Red Bulletin is a clear example of this. It is a ground-breaking concept, brought together by a highly professional and hard-working crew."
For this weekend's race in Hockenheim the Red Bulletin, previously in English only, is also being produced in German.