Spyker to open sports bar in Holland 01 May 2007
The Spyker team have signed an agreement with Dutch brewers Heineken to launch the Netherlands' first-ever Formula One-themed sports bar. As part of the deal, Heineken will also become the teams official beer supplier for trackside events.
The exact location and opening date of the bar will not be announced until July, but the venue will carry both Spykers and Heinekens branding, and encourage customers to enjoy alcohol in a responsible fashion.
This Formula One sports bar fits with our ambitions of being the most innovative brewer, said Herwin van den Berg, Marketing Director of Heineken Nederland. Furthermore, the co-operation with Spyker gives us access to the Formula One experience with millions of international fans.