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Villeneuve & Schumacher promote Canadian road safety 11 Jun 2010

Former F1 world champion, Jacques Villeneuve. Le Grand Soir, Montreal, Canada, 10 June 2010 Michael Schumacher (GER) Mercedes GP. 
Formula One World Championship, Rd 7, Turkish Grand Prix, Qualifying Day, Istanbul Park, Turkey, Saturday, 29 May 2010

The Canadian Automobile Association (CAA) and CAA-Quebec, in partnership with the FIA Foundation for Automobile and Society and Transport Canada, held a live road safety demonstration prior to this weekend’s Canadian Grand Prix, featuring Canadian racing icon Jacques Villeneuve and seven-time Formula One world champion Michael Schumacher.

Schumacher and Villeneuve called on Canadians to think about safety technologies when they consider their next road vehicle purchase. Systems such as electronic stability control already exist in some vehicles and can prevent accidents before they happen, but according to the two legendary drivers, these technologies should be more widely available and sought out by consumers.

“We know these technologies reduce the impact of injuries and save lives,” Schumacher said. “Canadians should be aware of them, and make them a consideration when buying a new vehicle.”

“As a race car driver, I know that any technological edge I can get is important,” added Villeneuve. “The same is true when it comes to vehicle safety.”

Four systems - Electronic Stability Control (ESC), Warning and Emergency Braking, Blind Spot Monitoring, and Lane Support - were demonstrated with the help of CAA-Quebec expert drivers, at Transport Canada's Motor Vehicle Test Centre in Blainville, Quebec.

Electronic Stability Control helps you avoid a crash by significantly reducing the risk of your car going into a skid during a sudden emergency manoeuvre. ESC applies automatic braking to certain wheels and it may temporarily cut engine power to help a driver maintain control.

Blind Spot Monitoring helps you avoid a crash with a vehicle in another lane by continuously screening the blind spots on the sides of your vehicle.

Lane Support Systems monitor the position of your vehicle and can assist and warn you when you unintentionally leave your lane or when you change lanes suddenly.

Warning and Emergency Braking Systems detect the danger of your vehicle colliding with the vehicle in front of you. In the event of a potential collision, the systems warn you about the danger, and if you take no action, the technologies activate the brakes and can apply seatbelt pretension to avoid or mitigate the severity of a collision.