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BAFTA success for F1 2010™, the videogame 17 Mar 2011

F1 2010™, the videogame F1 2010™, the videogame Codemasters CEO Rod Cousens. © Codemasters F1 2010™, the videogame

F1 2010™, the first multi-format, high-definition Formula One videogame from Codemasters, has won a prestigious GAME British Academy Video Games Award.

The game beat off stiff competition at Wednesday night’s annual ceremony in London from the likes of FIFA 11, Football Manager 2011, Gran Turismo 5, International Cricket 2010 and Pro Evolution Soccer 2011 to emerge victorious in the sports category.

“The award from BAFTA is a great honour and to be recognized in this way is a tribute to the creative development studios at Codemaster who, in the face of intense competition have come out on top as being best in class,” said Codemasters CEO Rod Cousens.

“When it comes to racing Codemasters is leading the world and in F1, it has been achieved by working in collaboration with all the teams and with FOM. All involved have worked together and supported us, sharing our vision and being aligned to make sure the consumers are the real winners. We thank everyone for believing in us and we’ve come through for you.”

The highly-acclaimed F1 2010™ game, which features all the drivers, teams and circuits of the 2010 FIA Formula One World Championship, has been designed to immerse players in the glamour and exhilaration of the world’s most exciting motorsport. Developed using Codemasters’ EGO™ Technology Platform it delivers an unrivalled F1 experience, powered by cutting-edge graphics, advanced physics systems and integrated network play.

“Formula One as a sport is progressive, it is always innovative, it pushes technological boundaries and it has a growing global community enjoying the experience that is on offer,” added Cousens. “Codemasters reflects that in the video game. It is true to the sport and to the teams.

"The sales of the game are at record levels and its appeal is far reaching, across all interactive entertainment devices. We want the fans to get ever closer to the race and the game gets you there, wherever you are on whatever screen, whenever. We’re going to take it to the next stage in the 2011 version where we’ll invite you to go compete! It’s compelling.”

The British Academy of Film and Television, a charity promoting moving image art forms, has recognised gaming industry achievements for over a decade.

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