RACE DEBRIEF

    The F1 Fragrances Engineered Collection is a new range of five luxury scents, created exclusively with Designer Parfums – and in true Formula 1 style, its development has featured some highly innovative new technology.

    As a world first in the fragrance industry, the unisex collection has been designed using the latest digital light synthesis 3D printing technology. The elegant, aerodynamic fragrance bottle is inspired by the lines of an F1 car’s chassis and is housed by an intricate, technopolymeric resin-based exoskeleton.

    “My thought behind the exoskeleton was on the one hand sustainability; to create something that hosts the fragrance bottle which can be replaced once used and re-inserted into the exoskeleton,” explained designer Ross Lovegrove.

    “And the use of 3D print which is extremely efficient, without waste; only the forms needed are produced, much like an F1 car. On the other hand, it reminded me of the safety cell for the drivers, the monocoque, as it protects the fragrance bottle in a similar way.”

    The scents themselves are designed to take fans on a sensory journey through a thrilling race, fusing next-generation ingredients with classic materials – resulting in innovative, daring perfumes, inspired by the passion, advanced technology, and glamour of Formula 1.

    ‘Precious Mettle’ is described as ‘a fresh, intense, woody fragrance with a metallic twist that represents the courageousness required from drivers as they line up on the grid’, whilst ‘Turn 1’ is ‘an avantgarde composition, with inimitable accords of burning rubber and rain on salty asphalt, honouring the performance and determination of powering through the first corner’.

    The most passionate scent of the collection comes through in ‘Overtake 320’ - a ‘warm and spicy composition that races with a fiery blend of cinnamon and bergamot’.

    ‘Neeeum White’ is a tribute to the fearlessness of F1 heroes as they reach the final straight; a ‘confident fragrance with a daring cocktail of spices, contrasting hot black pepper with the coolness of juniper’. Finally, ‘Carbon Reign’ – created to replicate the sense of victory – captures ‘a vibrant and energetic scent built around a champagne accord, dry amber and woods’.

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    The F1 Fragrances Engineered Collection is a taster of the collaboration between Formula 1 and Designer Parfums, with a full range launching in March 2021 in time for the new season.

    Initially available for delivery to the UK and Europe, to be followed by worldwide distribution, you can discover all five scents with a fast and direct sampling mechanism at www.f1fragrances.com.