Formula 1 and Hutch team up for mobile games partnership
Formula 1 has announced an exciting worldwide, multi-year, multi-game licensing partnership with games studio Hutch, to create new games for iOS and Android mobile platforms.
If you know your mobile racing games, you’ll know Hutch, with the studio having given the world a string of chart-topping, car-focused games, including Top Drives, MMX Hill Dash 2 and Hot Wheels: Race Off – titles which have been enjoyed by over 200 million people worldwide.
The new agreement, which will commence in 2019, will see Hutch develop official FIA Formula 1 World Championship mobile games as the sport continues to expand its global audience, exploring new ways to engage fans through digital media initiatives.
“As a studio of petrolheads,” said Hutch’s CEO Shaun Rutland, “this partnership with Formula 1 is an exciting opportunity to take Hutch to the next level. Following a series of successful global brand partnerships, we see huge potential for mobile-first games that will engage the Formula 1 community.”
“Since Liberty Media’s acquisition of Formula 1, we have sought to establish partnerships that can enrich the experience of fans via innovative digital channels,” said Frank Arthofer, Director of Digital, Licensing and New Business at Formula 1. “We see Hutch as a leading mobile game development and publishing partner that can enable and reinforce that initiative, ensuring we engage our expanding, passionate worldwide community of fans.”