Formula 1 and MSC Cruises extend Global Partnership in multi-year deal
Formula 1 has today announced the extension of its Global Partnership with MSC Cruises, one of the world’s largest and fastest growing cruise brands, ahead of this weekend’s Grand Prix in Miami. The renewal will see MSC Cruises continue as a Global Partner of Formula 1 until the end of the 2026 season.
The multi-year agreement will see Formula 1 and MSC Cruises build on its successful collaboration and further activate the partnership through an extended programme of activity. As part of the new agreement, MSC Cruises will bring ships to select Grand Prix weekends, offering fans a unique hospitality experience from track to ship, with the first of these packages launching in Abu Dhabi, with MSC Virtuosa, for the final round of the 2023 Formula 1 season.
As part of the deal, MSC Cruises will become the Title Race Partner for the Formula 1 MSC Cruises Belgian Grand Prix 2023 and will host an engaging fan zone activation for fans across the race weekend.
Both companies will also continue to work together toward the shared goal of making sustainable change, with Formula 1 and MSC Cruises committed to becoming Net Zero by 2030 and 2050, respectively.
Stefano Domenicali, President & CEO of Formula 1, said: “We're excited to extend our partnership with MSC Cruises, as both our brands share a commitment to innovation and excellence. This collaboration has brought exceptional results, and we look forward to enhancing our relationship further. Together, we'll continue pushing boundaries and setting new benchmarks in sports and hospitality.”
Pierfrancesco Vago, Executive Chairman MSC Cruises said: “Formula 1 and MSC Cruises are great partners on many levels. We are both global leaders in our respective fields and our successes are founded in teamwork. Not only this, but we are both driving towards sustainable change.
“We want to build the future of our industries and leave a lasting legacy for generations to come. We are both working at the forefront of our industries and helping to make a real difference, and this is why we are committed to this special partnership for the long term and have signed an extension in our sponsorship as Global Partner.”