Formula 1 celebrates 70th Anniversary with new 8JS capsule collection
Formula 1 and 8JS have joined forces to create a new premium menswear and womenswear co-branded range to celebrate the 70th anniversary of the F1 World Championship, which began with the first race at Silverstone in 1950.
The capsule collection includes t-shirts, polo shirts, sweatshirts and jackets, and captures the essence and DNA of the golden era of the sport, while creating a collection focused on the future, and celebrating what’s to come.
The 8JS fashion line is created by Sacha Prost, son of four-time world champion Alain Prost, and his sister-in-law Delphine Prost.
Sacha Prost said: “We are honoured to become an official licensee of the championship that has had us dreaming since day one.
"Motor racing and Formula 1 make an important part of 8JS´ DNA. It is because of the love we give this sport that we decided to create a brand entirely dedicated to carrying its values over into fashion."
Joan Carrera Lopez, Senior Manager Retail & CPG Licensing, Formula 1 added: “We are very excited to be working with 8JS on this new collection to celebrate our 70th Anniversary. Working with Sacha and the 8JS team has been a fantastic experience.
"The Prosts, a family which has been very much a part of our racing heritage, has now created a collection to celebrate part of our future. It’s a such a great way to mark such a landmark anniversary as we look to what the next 70 years hold.”