Fans attending this weekend’s Formula 1 Gran Premio de Espana Pirelli 2017 in Barcelona will experience a race like no other as F1 Experiences™ launches the inaugural Fan Festival to mark this season’s first European event.
Running throughout the race weekend, the reimagined fan zone will introduce a range of unique experiences such as racing simulators, a 200-metre zip line, state of the art Pit Stop Challenges and live performances from local DJs.
Formula 1 is undergoing a major evolution and the Spanish Grand Prix is a landmark moment in the brand’s history
The Grand Prix will also mark the launch of a dedicated fan television channel for those attending to get the inside track into the race, screening live Formula 1 interviews, expert insights, and exclusive appearances by current drivers and legends of the sport.
A number of competitions will also be on offer, with fans given a chance to win a series of fantastic prizes, including Paddock Club passes and photo opportunities with Formula 1 teams throughout the grid.
For the first time ever, one lucky winner will also get the chance to experience the thrill of a Formula 1 lap as they are driven around the track at speeds of up to 300 km/h in a two-seater racing car.
Guests at the Paddock Club, Formula 1’s official hospitality offering, will be granted exclusive access to a range of show cars, including a full engine display from the AMG Mercedes team.
In addition, for the very first time, they will be able to experience the track up close as part of a tour in the drivers’ Parade Truck.
In the pit lane, guests will also be granted unprecedented access to a fully functioning garage, offering unique insight into how Formula 1 teams prepare their cars for the big race.
“From the outset, we have focused on getting fans closer to the action and broadening the appeal of the sport,” said Sean Bratches, Managing Director, Commercial Operations at Formula 1.
“The launch of this weekend’s Fan Festival marks the beginning of this journey and we are excited about bringing races to life in this way over the course of the season and beyond.”
Kate Beavan, Global Director of Hospitality, Experiences and Packages at Formula 1 added: “From the pit lane to the fan zone, we have worked hard to ensure that loyal fans, who travel the world to support Formula 1, enjoy the best possible experience and we aim to build on this at future races.”
Fans can find out more and enquire about this and other packages on offer at the recently launched F1 Experiences website.