RACE DEBRIEF

    Formula 1 begins an exciting new era next season, with a new car built to a completely new set of regulations. So what better way to celebrate than a special F1 collection with Asprey, the iconic British luxury goods House.

    This new collaboration, launched in the week following a memorable British Grand Prix, is inspired by the design of the 2022 F1 car, and includes sterling silver replica and sculptural models of the new machine in 25cm, 18cm and 10cm sizes.

    “We’re delighted to be collaborating with Asprey on this new collection to celebrate the launch of the F1 2022 car and the exciting new era of our sport,” said Ben Pincus, Director of Commercial Partnerships at Formula 1.

    “Whilst we look forward to the future of F1, with even more action-packed racing next season and beyond, it’s important to acknowledge the heritage and history that connects our brands, as we bring fans something special to commemorate the moment.”

    Formula 1 and Asprey - celebrating a new F1 era

    Much like Formula 1, Asprey, which celebrates its 240th anniversary this year, has a history steeped in innovative design and creation and has long been associated with motorsport, having famously partnered with Ferrari’s F1 team in the late 1990s.

    “Asprey is thrilled to be collaborating with Formula 1," said John Rigas, Chairman at Asprey. "Our designers and artisans have created a beautiful collection of silver, silk and jewellery pieces that captures the essence of modern motorsport especially so at a time of the introduction of the revolutionary new car featuring enhanced aerodynamics and a philosophy of environmental sustainability.”

    The new collection also features a range of small silver goods and silk products. Fine jewellery items including cufflinks, bracelets, charms, and signet rings are set to launch later in the autumn.

    All items are Asprey Hallmarked and dual branded with the official trademark of F1 and are available throughout Asprey’s international stores and at Asprey.com.

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