News

American Express announced as official partner of F1 ACADEMY

Share
Caja.jpeg

F1 ACADEMY today announced that American Express is an Official Partner of F1 ACADEMY for the 2024 season.

After becoming the Official Payments Partner of Formula 1 in the Americas last year, American Express is now joining forces with F1 ACADEMY in a collaboration dedicated to powerfully backing women in sport.

British driver Jessica Edgar is proudly representing American Express in the #17 car, operated by Rodin Motorsport, and sporting a custom American Express race suit.

READ MORE: Returning title favourites and highly rated debuts – Introducing the 2024 F1 ACADEMY grid

To support small businesses, at each remaining round of the 2024 F1 ACADEMY season, American Express will run a custom livery featuring American Express and Shop Small branding, as well as the logo of a local small business. Shop Small – a global movement created by American Express committed to supporting local small businesses – calls attention to the valuable and distinct contributions they make to their communities.

J Edgar.jpeg

Jessica Edgar

Kicking off from Round 2 of F1 ACADEMY in Miami (May 3-5), F1 ACADEMY and American Express will activate their Official Partnership through:

  • “A Celebration of Women with Drive” May 1 Event: As a brand that creates unforgettable experiences for its Card Members, American Express is hosting a Card Member event with F1 ACADEMY on Wednesday, May 1 in Miami to celebrate women in business and sports. The event will feature special guest and award-winning artist Camila Cabello. Tickets can be purchased HERE; ticket availability will be limited.
  • Featured Miami Small Business: The American Express livery is showcasing Caja Caliente, a local female-founded Cuban restaurant created by Monica “Mika” Leon. Leon started her career in her mother’s garage, moved to a food truck in 2016, and has since grown her business to her brick-and-mortar in Coral Gables, Florida

READ MORE: Everything you need to know about the 2024 F1 ACADEMY season

Susie Wolff MBE, F1 ACADEMY Managing Director, said: “American Express is a worldwide leader in the payments space and a powerful advocate for small businesses and entrepreneurs globally, and we’re proud to welcome them to F1 ACADEMY as an Official Partner. We’re thankful to American Express for embracing our vision and for showing their commitment to elevating women in sport and inspiring the next generation of female drivers.”

“We are thrilled to launch our global partnership with F1 ACADEMY for the 2024 season,” said Elizabeth Rutledge, Chief Marketing Officer, American Express. “Powerfully backing communities is core to American Express' DNA. With this partnership we hope to continue to foster equal opportunities for women, on and off the track, while spotlighting women-owned small businesses and their impact on their local communities."

F1 Academy Highlights: 2024 Saudi Arabian GP Race 1

Share

YOU MIGHT ALSO LIKE

Coming Up

Coming Up

Feature

What the teams said – Friday practice in Imola