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F1 and Pacsun present debut apparel range as part of a multi-year collaboration

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Formula 1 and youth retailer Pacsun have joined forces in a multi-year partnership, with their debut merchandise collection being unveiled to the world at the ComplexCon 2022 festival in California.

The six-piece apparel range of iconic prints with dynamic racing elements and neutral tones covers t-shirts, sweatshirts and hoodies, ahead of a full Spring 2023 collection – spanning men’s, women’s and children’s wear – being launched to celebrate the new F1 season.

F1’s latest collaboration also highlights the growth the sport has enjoyed within the North American market and increasing popularity amongst younger fans – the 2023 calendar including visits to Miami, Austin and Las Vegas.

The initial collection will be available in select Pacsun stores and online worldwide at Pacsun.com from December 12.

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“This collection marks the exciting start of our partnership with Pacsun as we look to engage the next generation of Formula 1 fans through collaborations in the world of fashion, music and popular culture,” said Oliver Boden, Head of Licensing & Esports at Formula 1.

“We look forward to the launch of the next collection in the spring as the 2023 season gets underway.”

Brie Olson, President, Pacsun, added: “As we continue to tap into cultural moments important to our consumer, it’s a pleasure to add Formula 1 to our offerings and give fans additional apparel to showcase their passion for the sport.”

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