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FIRST LOOK: Haas show off bold new F1 look with overhauled VF-23 livery

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Haas have become the first F1 team to present their colours for the upcoming season, revealing a slick new livery that will adorn the VF-23 via a series of digital renders published on Tuesday.

Rather than a full-scale launch, Haas opted to showcase their 2023 livery on a 2022-style virtual model, with the team’s new car – which will be driven by Kevin Magnussen and new team mate Nico Hulkenberg – yet to break cover.

GALLERY: Take a closer look at the all-new Haas livery for the 2023 F1 season

Replacing the white base seen on Haas’s 2021 and 2022 challengers, black is now the livery’s primary colour, while flashes of white have been retained alongside red highlights – drawing comparisons to their 2020 design.

This complements the palette of both Haas Automation – the tooling firm run by Team Owner and Chairman Gene Haas – and MoneyGram, the payment company now acting as the outfit’s title sponsor.

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Haas's new look for 2023

Haas will enter the 2023 campaign looking to continue their recent upward trajectory, having moved off the foot of the F1 constructors’ standings to eighth position under last year’s rules reset.

Commenting on the digital launch, Gene Haas said: “I was very pleased to welcome MoneyGram as title partner for the 2023 season and beyond, and it’s exciting to see our first livery unveiled together as MoneyGram Haas F1 Team.

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“We head into a new season buoyed by some strong team performances last year and a return to points paying finishes. The aim for the 2023 season is naturally to do that more consistently and with Kevin Magnussen and Nico Hulkenberg I certainly believe we’ve got an experienced driver pairing more than capable of delivering those points on a Sunday.”

Haas Team Principal Guenther Steiner added: “I obviously share everyone’s enthusiasm around the livery unveil, not least as it’s a checkpoint in the pre-season calendar which means we’re another step closer to doing the thing we actually want to be doing – and that’s go racing.

“I like the livery, it’s undoubtedly a more elevated and modernised look which is fitting as we move into a new era alongside MoneyGram as our title partner.

“It’s an exciting time of year for Formula 1 and it’s great that we’re first out the gate to showcase our livery but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead. We really have something to build on following last year’s performances.

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“The whole organisation has been working hard to reach this point and obviously in Kevin and Nico we have two proven points-scoring talents locked in behind the wheel. I can’t wait to get started.”

The new Haas car will be in action in Bahrain for pre-season testing from February 23-25, followed by the opening round of the campaign a week later.

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