Formula 1 announces multi-year partnership with Playseat to produce officially licensed racing simulators

Mar 26, 2024 2:01pm UTC

Formula 1 has announced a new multi-year partnership with Playseat, a leading racing simulator brand, to produce exclusive and bespoke F1 licensed racing products for gamers and sim racers to enjoy.

Applying over two decades worth of experience, Playseat will develop premium equipment for both casual and professional gamers, including versatile and accessible sim racing seats and high end-professional simulators.

The partnership with Playseat demonstrates Formula 1's ability to put its growing and diverse audience at the heart of the action, offering opportunities to experience the sport away from the track, in this case through the world of gaming in homes all over the world.

MELBOURNE, AUSTRALIA - MARCH 24: Max Verstappen of the Netherlands driving the (1) Oracle Red Bull

As well as watching the F1 action on track, fans can experience the sport through the world of gaming in their own homes

Playseat worked closely with F1 drivers and professional sim racers to create a seat that feels exactly like a real Formula 1 cockpit using their cutting-edge technology and finely tuned equipment.

Emily Prazer, Chief Commercial Officer at Formula 1, said: “We are always looking for new ways to bring Formula 1 to our audience, whether that’s by creating unforgettable moments at a Grand Prix or engaging with the sport away from the track.

“Our partnership with Playseat will provide gamers with a bespoke, innovative, and realistic racing experience to bring the action a step closer to home.”

MELBOURNE, AUSTRALIA - MARCH 23: Max Verstappen of the Netherlands and Oracle Red Bull Racing

Playseat have worked to create a seat that feels exactly like a real Formula 1 cockpit

Fernando Smit, President and Founder of Playseat, added: "With over 25 years of research and development with real F1 drivers, Playseat has become the undisputed standard in delivering unrivalled realism.

“We have always strived to bring racing to the people and now we can bring the true F1 racing experience and racing position to everyone around the world.”

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To pre-order the first of the officially licensed F1 simulators, the Formula Intelligence – F1 Edition, ahead of its release on April 16, click here.

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