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Second season of F1 Kids to broadcast seven races
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Following its successful first season, F1 Kids will return in 2024 with a live feed from seven races scheduled this year, starting with this weekend's Saudi Arabian Grand Prix.
The production will also cover the Monaco, British, Dutch, Singapore, Sao Paulo, and Abu Dhabi Grands Prix later in the campaign.
"F1 Kids is proving to be a brilliant way to engage children in Formula 1 in a way that’s accessible and fun for them, so I’m delighted it’s back for a second season," said Ian Holmes, Director of Media Rights and Content Creation at Formula 1.
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"We have created a new world for young fans, where they can watch the world’s best drivers race wheel-to-wheel and learn about the more technical elements of the sport in an easy format.
"This season, we will continue to develop the broadcast, ensuring we are always keeping our audience in mind and creating content that not only works for them but is brought to them by their peers."
F1 Kids will be available to broadcasters around the world via a live dedicated international feed of the Grand Prix. The feed will once again feature 3D augmented graphics, child-friendly team radio transmissions, technical explainers and a bespoke package of colourful graphics and animations, including the cartoon driver avatars and upgraded car livery designs. There will also be more to come this season as the F1 Kids international feed evolves.
A full English-language version of F1 Kids will be available with live commentary and analysis, which will be remotely provided by a group of young presenters from F1’s Media & Technology Centre in Biggin Hill, Kent. International, non-English language broadcast partners will offer commentary in their own respective local languages.
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Since its debut on Sky UK and Sky Deutschland at the 2023 Hungarian Grand Prix, F1 Kids has been broadcast around the world including Africa, Asia, Australia, Europe, and the Americas.
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