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Red Bull and TAG Heuer extend engine naming partnership

25 Nov 2016

Red Bull have extended their engine naming partnership with TAG Heuer for a further two years, it was announced on Friday.

The partnership, which sees Red Bull run TAG Heuer-branded Renault power units, was originally entered into at the beginning of this season and will run through 2018.

“I am very pleased to be extending our engine partnership with TAG Heuer today,” commented Red Bull team principal Christian Horner. “TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”

Marc Biver of TAG Heuer added: “Formula One is part of TAG Heuer's DNA. Red Bull Racing is a young, dynamic and driven team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future. We have a lot of different projects ahead of us in 2017, projects that are both creative and exciting. Our motto #DontCrackUnderPressure is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm.”

As well as renewing its engine branding partnership, with next year’s car being badged as the Red Bull Racing-TAG Heuer RB13, TAG Heuer will continue to act as the team’s official timekeeper, official watch and team performance partner.