The new livery, which was revealed on an older car at a special launch event in London, UK on Wednesday, retains the team’s traditional colours of navy blue, yellow and red but with a unique matt (as oppose to shiny) finish.
"It's innovative and aggressive," said Red Bull team principal Christian Horner. "I think it will stand out on the grid and hopefully it will stand out in the mirrors of a few other cars. It looks right and things that look good tend to go well, so hopefully we'll see that on track."
Horner added that the matt paintwork had been "tested rigorously" and was "absolutely neutral" to the car's aerodynamics.
The revised scheme, which Ricciardo described as "pretty funky", is expected to appear on track for the first time at next week’s opening pre-season test in Barcelona where Red Bull will roll-out their RB12 challenger for the first time.
Like its predecessor, the RB11, the new car will be powered by Renault, though the team’s power unit will be branded TAG Heuer after their new timing partner.
"It’s a bit of an understatement to say I’m excited to drive the new car next week – I can’t wait!" said Ricciardo, who was wearing one of the team's new camouflage-influenced racesuits. "We’ve got a pretty intense few weeks of testing ahead but I’m up for that and I’m definitely hungry to get racing in Melbourne.
"The car looks amazing. Normally drivers are more concerned with how it actually performs but looking at this I think it should be good."
Red Bull finished fourth in the 2015 constructors' championship with 187 points, though they failed to win a race for the first time since 2008.
"Last year was a tough year and we’ve emerged from that," Horner said. "It feels like we’re building momentum [now]. There’s confidence in the factory and determination to get back into a competitive situation.
"With the livery we unveiled today it’s a clean sheet of paper, it’s a strong livery and a new beginning for the team as we head into the next cycle of the evolution of Red Bull Racing."