Guidelines

Guidelines for the use of trade marks and intellectual property rights belonging to the Formula 1 companies

Contents

Introduction

Section 1 - Our Marks

Section 2 - Other Intellectual Property Rights

Section 3 - Using our Permitted Word Marks editorially

Section 4 - Other uses of FORMULA 1 Rights

Section 5 - Need more help?

Introduction

FORMULA 1 is the brand used to identify the most prestigious motor racing competition in the world.

The Formula 1 companies own extensive rights in and to the FORMULA 1 brand, including the right to commercially exploit it worldwide. This includes:

i) trade marks, used and/or registered in the UK, EU and internationally in connection with a wide range of goods and services;  and

ii) other intellectual property rights.

We offer our promoters, F1 event title partners, global partners, suppliers and licensees the rights to use our intellectual property rights and associate themselves with our brand and we take great care to protect the reputation of our brand by ensuring the proper use of our trade marks and associated intellectual property rights.

As a rule our trade marks cannot be used by third parties without a specific licence or permission from us.

However certain trade marks can be used editorially and by fans.

“Fans” in this context mean individuals, groups or collectives including for example not for profit institutions such as fan clubs. For the purposes of these guidelines Fans will be those who follow FORMULA 1 events and are active in supporting the races but without doing so in a materially commercial manner, subject to our discretion. A materially commercial manner may include using the FORMULA 1 Rights:

    - for clickbait purposes to promote commercial offers, promotions or activities either related or unrelated to the FORMULA 1 events;

    - to build traffic and/or following to a website and/or social profiles in order to sell goods or services rather than genuinely provide a service for fellow fans;

    - for advertising and/or promotional purposes that is excessively repetitive or otherwise intrusive, such as targeted ads directed at a select user base.

These guidelines (which may be updated from time to time) are provided to help you use our trade marks and related intellectual property rights properly and in a clear and consistent way for this purpose.

As it is impossible to provide guidance on all possible uses, we reserve our right to take action against unauthorised uses which we consider to infringe our rights.


Section 1 - Our Marks

The core trade marks and corporate identities of the Formula 1 companies are listed below. Please note this is not a full list (where we refer to Our Marks in these Guidelines we are referring collectively to the Permitted Word Marks, the Logos, and any other trade marks).

The Logos

You may not use, for any purpose, in any medium, any of our Logos without an express written licence or permission from the Formula 1 companies.

Permitted Word Marks

Permitted Word Marks include: i) Word Marks; and ii) Event Titles, as listed.

i) Word Marks

    F1™

    Formula 1™

    Formula One™

    FIA Formula One World Championship™

    Grand Prix™

    Paddock Club™

    Formula One Paddock Club™

    F1 Paddock Club™

ii) Event Titles (as of March 2019)

FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2019
FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2019
FORMULA 1 HEINEKEN CHINESE GRAND PRIX 2019
FORMULA 1 AZERBAIJAN GRAND PRIX 2019
FORMULA 1 EMIRATES GRAN PREMIO DE ESPAÑA 2019
FORMULA 1 GRAND PRIX DE MONACO 2019
FORMULA 1 PIRELLI GRAND PRIX DU CANADA 2019
FORMULA 1 GRAND PRIX DE FRANCE 2019
FORMULA 1 MYWORLD GROSSER PREIS VON ÖSTERREICH 2019
FORMULA 1 ROLEX BRITISH GRAND PRIX 2019
FORMULA 1 MERCEDES-BENZ GROSSER PREIS VON DEUTSCHLAND 2019
FORMULA 1 MAGYAR NAGYDÍJ 2019
FORMULA 1 JOHNNIE WALKER BELGIAN GRAND PRIX 2019
FORMULA 1 GRAN PREMIO HEINEKEN D'ITALIA 2019
FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX 2019
FORMULA 1 VTB RUSSIAN GRAND PRIX 2019
FORMULA 1 JAPANESE GRAND PRIX 2019
FORMULA 1 GRAN PREMIO DE MÉXICO 2019
FORMULA 1 UNITED STATES GRAND PRIX 2019
FORMULA 1 HEINEKEN GRANDE PRÊMIO DO BRASIL 2019
FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2019

As covered in Section 3, we allow the Permitted Word Marks to be used to inform, not to brand.
 

Section 2 – Other Intellectual Property Rights

In addition to Our Marks, we own or have the exclusive rights to commercially exploit other intellectual property rights used in connection with the FIA FORMULA ONE WORLD CHAMPIONSHIP and the FORMULA 1 events. This includes (but is not limited to) intellectual property rights in:

    - Results and Timing data;

    - Statistics;

    - Still Images;

    - Audio and Audio Visual Content;

    - Official Artworks;

    - Graphics, Assets and Textures;

    - Written Content including articles and news stories used and featured in all our products and services

(the “Other Intellectual Property Rights”).

The Other Intellectual Property Rights should not be used without our permission or contrary to these Guidelines.

If you would like to enquire about licensing any of the Other Intellectual Property Rights please contact us at trademarks@f1.com.

Where we refer to the FORMULA 1 Rights we are referring to Our Marks and Other Intellectual Property Rights collectively.


Section 3 - Using Our Permitted Word Marks Editorially

Editorial use

Our Permitted Word Marks can be used editorially to report on and provide information about the FORMULA 1 events, including being used on front covers of publications/ website page so long as the use is to inform or report and not to brand the publications/website page and provided that such use does not create any unauthorised association or false affiliation between the Formula 1 companies, and third party businesses, brands, products and/or services.

The following guidelines will help to ensure that you use the Permitted Word Marks properly in editorial copy.

Appearance

Event Titles should always be written in BLOCK CAPITALS. The ™ symbol is not required.

In almost every circumstance e.g. in press releases, advertising materials, strap lines, titles, headlines of news and race reports and website menus, where the surrounding text is written in Sentence case, Word Marks should be either:

    - written in Title Case followed by the ™ symbol; or

    - in BLOCK CAPITALS.

If all the surrounding text is written in BLOCK CAPITALS, then Word Marks should be written in BLOCK CAPITALS, followed by the ™ symbol, to differentiate them from the rest of the text.

As an exception to the above guideline, in editorial copy e.g. body of text, news and race reports, Word Marks should still be written in Title Case or BLOCK CAPITALS, to identify use of a trade mark but the ™ symbol is not mandatory.

Permitted Word Marks should not be stylised or written in a font style that is different to the surrounding text.

Our corporate identity (our company names) should always be written in Title Case. The ™ symbol is not required.

Grammar

Word Marks should be used as attributive modifiers i.e. they should be used to modify a noun for example “FORMULA 1 driver”, “F1 racing”.

Word Marks should not be used as nouns. For example “FORMULA  1 was great this weekend” should be amended to “the FORMULA 1 race was great this weekend”.

Word Marks should never be used in the possessive form. For example “FORMULA 1’s cars”.


Section 4 - Other uses of FORMULA 1 Rights

We want to support our fans and the FORMULA 1 community and are committed to creating a passionate, creative and inclusive environment. This section of our guidelines provides additional guidance on what we allow. We endeavour to take a more relaxed approach when Fans engage in activities concerning FORMULA 1 Rights.

That being said, you must comply with the following Fundamental Principles at all times as set out below:

The Fundamental Principles

Whenever using any of the FORMULA 1 Rights in compliance with these guidelines you must:

    - be clear that what you are doing is not official, approved or endorsed by us or associated or connected with us;

    - be respectful to the FORMULA 1 Rights;

    - not be unlawful, deceptive, obscene, harmful or disparaging;

    - not use our Logos;

    - not integrate Our Marks into any other marks and sufficiently differentiate the use of Our Marks from other marks;

The other uses of FORMULA 1 Rights identified below focus on areas where Fans and the FORMULA 1 community commonly have questions. If you have additional queries or would like guidance on something that is not covered here then please do let us know at trademarks@f1.com.

Internet

As noted above, our Permitted Word Marks can be used editorially on a website so long as the use is to inform or report and not to brand the website.

If the website is dedicated to the FIA FORMULA ONE WORLD CHAMPIONSHIP and is unofficial, such as Fan use, the website should contain the following disclaimer:

This website is unofficial and is not associated in any way with the Formula 1 companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.

The disclaimer should be inserted in the footer of the landing and/or home page of the website.

Linking to formula1.com

Linking to the official F1 website www.formula1.com is permitted so long as such use does not create any unauthorised association between the Formula 1 companies and their brands, and any third party or its products or services.

The name of our website must be used in such links, i.e. www.formula1.com, but none of our Logos may be used.

Domain names

Our Permitted Word Marks cannot be incorporated into or registered as domain names for commercialised websites. Use of our Permitted Word Marks in domain names for unlawful and deceptive purposes such as cybersquatting and typosquatting will not be tolerated.

Use within domain names for non-commercialised websites (e.g. Fan sites or news sites) may be tolerated at our discretion.

Our Permitted Word Marks may be used after a domain name as a sub-domain but not as a prefix name so long as the use does not make any unauthorised association with third parties. For example,www.racingfanatic.com/formula1 is acceptable, www.formula1.racingfanatic.com is not.

Social media and mobile services

Social media platforms and mobile services are an important way for motorsport fans to interact with one another and with FORMULA 1.

Our Permitted Word Marks can be used editorially for non-commercial purposes on social media platforms and on mobile services so long as the use is to inform or report and not to brand.

Non-stylised use of Permitted Word Marks within social media handles, profile names, biographies for non-commercialised accounts (e.g. fan or news accounts) may be tolerated at our discretion.

Subject to our discretion, a company or business that has an account on a social media platform will generally be using that account commercially to promote its goods/services and so will not be considered a non-commercial account by us.

Retweeting, regramming and sharing of official FORMULA 1 content is permitted according to the normal function of the relevant social media platforms provided that the content embeds and/or refers back to the actual source and such use does not create any unauthorised official association with the Formula 1 companies or FIA FORMULA ONE WORLD CHAMPIONSHIP.  

Our Permitted Word Marks may be used for non-commercial social media hashtags for example #F1 #Formula1.

Audio and Audio Visual Content, Still Images and Screenshots

Our Audio and Audio Visual Content cannot be used.

Our Permitted Word Marks may be used editorially for non-commercial videos about FORMULA 1 so long as the use is to inform and report and not to brand. For example, Permitted Word Marks should not be used as first words for any fan videos that are created, e.g. a fan video entitled “Who should have won the FORMULA 1 Season" is acceptable; “The F1 Vlog: Who should have won the FORMULA 1 Season” is not.

All rights in still images/ photos/ screenshots are the property of their respective owners which in certain cases may be the Formula 1 companies.  Such content should not be reproduced without the consent of the relevant third party rights holder unless such use is in accordance with applicable fair use or fair dealing laws.

Other Intellectual Property Rights (as defined above) cannot be used in videos unless such use falls under applicable fair use or fair dealing laws and is in compliance with these guidelines e.g. GIFs and Memes are acceptable provided they do not infringe applicable laws and/or these guidelines.

While user generated videos and photographs that relate to FORMULA 1 for non- commercial purposes are generally acceptable, FORMULA 1 event ticket terms may govern recording Audio and Audio Visual Content at FORMULA 1 events and may prohibit such use if the intended purpose is materially commercial rather than genuinely informatory. You should review the terms and conditions of any tickets you buy for FORMULA 1 events and adhere to the rules contained therein.

Games

Our Permitted Word Marks cannot be used to brand any game. Other Intellectual Property Rights including those from the Formula 1 companies' official games cannot be used in third party games unless such use falls under fair use or fair dealing laws.

eSports

The Formula 1 companies run an official eSports series (https://f1esports.com). The FORMULA 1 Rights cannot be used in connection with any eSports team – including branding of any unofficial eSports team or league - without permission from us.  

Apps

Our Permitted Word Marks can be used editorially for non-commercial purposes in relation to apps so long as the use is to inform or report and not to brand, i.e. in the paragraphs of accompanying text to describe the app.  

Other Intellectual Property Rights cannot be used in apps unless such use falls under applicable fair use or fair dealing laws and is in compliance with these guidelines. For further guidance on timing data please see Timing Data category below.

Simulators

Motorsport simulators and/or software that simulates auto racing (including those that are digital only or those that incorporate physical elements such as racing car chassis) should not make any use of the FORMULA 1 Rights without our permission.

All rights in third party names and trade marks which may be used on or in association with motorsport simulators are the property of their respective owners.  Such rights should not be reproduced without the consent of the relevant third party rights holder.

Timing Data

Our Results and Timing Data is protected by copyright and database rights. Individual pieces of the data can be used incidentally within editorial material to genuinely inform but substantial pieces of the data may not be reproduced or used commercially.

Competitions

Our Permitted Word Marks cannot be used to brand any competitions.

Ticket Giveaways

FORMULA 1 race tickets cannot be used for prizes in any competitions or giveaways unless authorised by us and/or official race promoters.

Merchandise

FORMULA 1 and its licensees offer a wide range of high quality official merchandise. You cannot use the FORMULA 1 Rights in respect of your own merchandise in any way.

Endorsement or sponsorship

The FORMULA 1 Rights cannot be used in any manner, in any medium, that implies the Formula 1 companies' affiliation with or endorsement, sponsorship, support of any third party or their products or services. They cannot be used in conjunction with an unauthorised third party's brand or logo.

Advertisements and Promotions

The FORMULA 1 Rights cannot be used in advertisements or commercials so as to create an unauthorised association between the Formula 1 companies and a third party or their products or services. For example, in advertorials.

Commercial use

Our Marks cannot be used on or in relation to any goods/services provided for sale/promotional giveaways without an express licence from the Formula 1 companies. This includes but is not limited to the manufacturing, distributing and promoting of goods or services.

Company name, product name, trade mark

Our Marks cannot be used or registered as part of a company name, trade name, product name or service name, nor can they be used or registered in any trade mark or service mark.

Variations

Our Marks, including variants, misspellings and derivatives, cannot be incorporated into logos, composite logos, website icons, or used to create a brand identity.


Section 5 - Need more help?

For more help and information please contact trademarks@f1.com