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Red Bull launch in the Pink 04 Mar 2005

Vitantonio Liuzzi (ITA), left, and Christian Klien (AUT), right, help singer Pink (USA), centre, from the car Red Bull Racing Welcome Party,, Formula One World Championship, Rd1, Australian Grand Prix, Preparations, Albert Park, Melbourne, Australia, 3 March 2005.

After Midland’s glitzy welcome presentation in Moscow just a week ago, Red Bull the other new team owners on the Formula One grid, made their presence felt at the beginning of the Melbourne race weekend with a big-bang party in the city’s docklands.

The highlight of the evening was the roll-out of the team’s car with Pink, the loudmouthed, trendsetting singer, sitting at the steering wheel in an all-black foxy outfit, combined with girlish pigtails.

Jumping out of the car she performed some of her greatest hits and at the end of her set she screamed at the audience “Let’s get the party started” - and that is exactly what happened.

Naturally the cream of Australian society was there rubbing shoulders with that of Formula One racing. Aside from Red Bull’s three drivers (David Coulthard looked particularly happy to be there) old favourites such as Niki Lauda and Norbert Haug also took it on themselves to celebrate the new entry. Strangely enough though, the new team owner, Dietrich Mateschitz, was missing.

The party may have set new standards in the sport, but now the Red Bull team have to show that they are as good on the track as off it.