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Two 'launches' for 2007 Honda package 12 Dec 2006

Rubens Barrichello (BRA) Honda RA106.
Formula One World Championship, Rd 18, Brazilian Grand Prix, Race, Interlagos, Brazil, 22 October 2006

Honda’s Formula One CEO Nick Fry has hinted at an exciting new livery for the team’s 2007 car, as part of an innovative marketing strategy designed to fill the void left by departing title sponsors British American Tobacco.

“We have a marketing plan, which will surprise a lot of people and get them interested by our approach for next year,” Fry told Formula1.com. “. You will not see a car covered in Honda logos, it will be something very different.”

Honda’s 2007 car, expected to be called the RA107, is scheduled to make its track debut late next month. However, its livery is unlikely to be revealed until shortly before the season-opening Australian Grand Prix on March 18.

“In terms of timing we will start testing our new car in the third week of January - around the 22nd - but our marketing plan and our new partners will probably not be presented until the beginning of March,” added Fry. “So you could say that we will have two launches -one of the car and one of our new marketing concept.”

Until the presentation of that marketing concept, Honda are likely to continue testing with an all-black livery.