Honda launch environmental livery 26 Feb 2007
Hondas 2007 race car will feature a huge image of the earth in place of the traditional advertising and sponsor logos. The RA107s unusual livery, unveiled at London's Natural History Museum on Monday, is part of a Honda initiative designed to help raise awareness of the environmental issues facing the planet.
As part of the initiative, anyone will be able to pledge their support to Hondas green commitment and make a donation to an environmental charity. Those doing so can get their name put on the car, with each name forming a tiny individual pixel which will help build the image of planet earth.
Climate change is probably the single biggest issue facing our planet and F1 is not immune from it, said the Honda teams CEO, Nick Fry. On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions.
So we at Honda F1 are proud to dedicate our car to the environmental challenge. We believe that solutions can stem directly from engineers working on our F1 programme and are working harder than ever to achieve our dreams and win the world championship while embracing and underscoring Hondas environmental ethos.
Partnering the Honda team for their new concept will be global brands Universal Music, the largest music company in the world, and Gatorade. Existing partners have also enthusiastically embraced the idea and all remain involved with the Japanese squad for the 2007 season.
The team will be working closely with global environmental charities to develop Hondas existing environmental ethos within Formula One racing. Those wishing to lend their support and get their name added to the RA107s livery can do so by visiting www.myearthdream.com.