MSC Cruises commits to trackside advertising 24 May 2008
On Saturday at the Yacht Club of Monaco, leading cruise company MSC Cruises officially announced it has committed to trackside advertising at four Grands Prix in 2008. Following Barcelona, the next race where MSC will be present will be the French Grand Prix at Magny-Cours on June 22.
MSC Cruises and Allsport Management have cemented their relationship and celebrate a sport that is watched and followed by the entire world, declared Pierfrancesco Vago, CEO of MSC Cruises. We are very proud to offer a unique cruise product and to be associated with Formula One, a distinct sporting event with huge popular appeal.
It is fitting that a leader in the cruise industry, known for the quality and glamour of their product, looks to Formula One to bring additional exposure to their brand. We are delighted to welcome MSC Cruises as a trackside advertiser, added Patrick McNally, CEO of Allsport Management.