Hublot unveils the F1 King Power watch 18 Apr 2010
Luxury Swiss watch brand Hublot, recently announced as the Official Watchmaker of Formula 1, has unveiled the F1 King Power, their first Official Formula One watch. The watch is a unique design inspired by Formula One racing and a result of many weeks of close collaboration between Hublot and Formula One Management.
The F1 King Power features a 48mm-diameter satin-finished Zirconium case, a special Zirconium and ceramic bezel which resembles a Formula One car brake assembly. The unique multi-layered dial is treated in black nickel with black SuperLuminova and the hands are micro-blasted and rhodium plated.
The distinctive chronograph pushers have taken a design lead from the array of buttons and functions on a modern day Formula One steering wheel. The unique strap consists of super-comfortable rubber on the inside and a special Nomex outer layer, the latter material being used extensively in the racing suits of Formula One drivers.
The F1 King Power has been created to epitomise the cutting-edge technology, high performance, glamour and precision of the sport itself.
Hublot will produce a limited edition production run of the F1 King Power pieces and launched the watch in the Shanghai World Financial Centre on Friday evening at a glamorous press conference, which featured a fashion show. Jean-Claude Biver, Hublot CEO, personally unveiled the watch at the event and said that he fully expected the F1 King Power to be sold out extremely quickly.
Hublot also presented their first boutique in the Formula One Paddock Club and enjoyed a considerable branding presence in the pit lane at the circuit.
Potential customers wishing to enquire about the F1 King Power should visit www.hublot.com.