Allianz renews Formula One engagement 23 Sep 2010
Allianz SE has proudly announced the renewal of the companys Formula One engagement. An evaluation of various global sponsorship platforms and of Allianz activities over the past 10 years has shown that this engagement remains the strongest platform for global brand building and the communication of key safety messages to a worldwide audience. The emphasis on road safety issues will remain at the heart of an envisaged long-term engagement.
In future, the topics of risk management and road safety will become discernibly interlinked with Allianz on Formula One race tracks worldwide through the unprecedented branding of the Safety Car and the Medical Car. The Formula One Safety Car and the Medical Car feature prominently at every Grand Prix and will be Allianz branded, providing a new visible element to reinforce existing road safety initiatives.
To honour the occasion, the Allianz branded Formula One Safety Car was unveiled in the presence of Bernie Ecclestone, Formula One Group CEO, Dr Christian Deuringer, Vice President and Head of Global Brand Management of Allianz SE, and Safety Car driver Bernd Maylander. The presentation was moderated by former Grand Prix driver Christian Danner, immediately preceding the official Grand Prix track test at the 2010 Formula 1 SingTel Singapore Grand Prix.
Bernie Ecclestone, Formula One Group CEO, was happy to see the long-standing successful co-operation with Allianz extended, remarking: "We are looking forward to the continued involvement with a credible and reliable partner who shares our focus on safety issues."
Dr Christian Deuringer sees the enhanced focus as a logical next step in a mutually beneficial exchange of expertise and experience: "We are providing coverage for more than 50 million cars globally. Reinforcing safe driving is not only a very important message for everyone participating in road traffic. It is essential for the well-being of Allianz, one of the strongest financial communities. And ultimately, Formula One is the ideal platform to communicate safe driving."
One way Allianz drives awareness for road safety and changes peoples driving behaviour is by using Formula One to reach motor sports enthusiasts. Thanks to the renewed sponsorship engagement, the joint forces of Allianz and Formula One will continue to be dedicated to improving safety, on the race track and on the road, for Formula One pilots and for drivers everywhere. Allianz has more than 75 million customers worldwide and road safety is an important issue not only in the sponsoring context, but also in day-to-day business. This makes Allianz a credible partner for road safety initiatives, based on years of in-house research and development.
The Allianz Centre for Technology (AZT) has been providing successful risk management, as well as accident and damage research, for over 70 years. The know-how gleaned from AZT research provides a real contribution to increasing safety, decreasing damage severity and reducing damage frequency. Allianz will continue to utilize its engagement in Formula One to place these issues firmly on the agenda at all Grand Prix Events and to take them well beyond the world of Formula One. And what better way to associate Allianz with road safety than by branding on the Formula One Safety Car?