F1 to sell chequered flag squares for charity as part of #WeRaceAsOne initiative

Formula 1 has unfurled a novel way to raise money for charity, with squares on the race-ending chequered flag set to be available for purchase by fans throughout the 2020 season, beginning at the Austrian Grand Prix on July 5.

In support of the #WeRaceAsOne initiative, launched earlier this week by Formula 1 with the goal of tackling the largest issues facing the sport, including inequality and the challenge posed by COVID-19, fans will be able to purchase one of 56 squares on the chequered flag at each race, with their name printed in their own individual square – while the other 24 squares will be allotted to the promoter of each race to pass on to their own fans and guests.

READ MORE: Formula 1 launches #WeRaceAsOne initiative to fight challenges of COVID-19 and global inequality

Once the race is over, fans will then receive their square mounted and framed, along with an image of the flag in action and a hologram to guarantee authenticity.

You can already purchase your square for the Austrian Grand Prix, while you’ll be able to buy squares for the following races from the dates below:

Head here to purchase your chequered flag square for the Austrian Grand Prix – and become a unique part of F1 history.