FIRST LOOK: Williams present new livery for 2024 F1 season as launch season gathers pace
Williams have shown off the livery that will adorn their cars during the upcoming F1 season at a special launch ceremony in New York.
After livery reveals from McLaren and Haas, it was the Grove outfit’s turn to present their colour scheme for the year ahead, with an evolved deep blue design which, according to the team, “links Williams’ championship-winning heritage with its mission to return to the front of the grid”.
Williams also took the opportunity to announce a new multi-year headline partnership with Komatsu, who are a leading manufacturer of construction, mining, forestry and industrial heavy equipment.
The two parties previously enjoyed a successful partnership in the 1980s and 1990s, when Williams won a host of races and championships, including the supply of gearbox components for the title-winning 1996 and 1997 cars.
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With James Vowles brought in as Team Principal early last year in an effort to spark a new era of success, the operation enjoyed an immediate rise from the foot of the F1 constructors’ standings to seventh position in 2023 – Alex Albon scoring all bar one of their points.
Albon will continue at the squad for a third successive campaign in 2024, with Logan Sargeant retained alongside him after his rookie term.
“It is a significant milestone to unveil the 2024 livery at an iconic location in New York City,” said Vowles, with the launch taking place at PUMA’s Flagship store on Fifth Avenue.
“Since joining Williams Racing a year ago, I’ve seen this team pull together to overcome a number of challenges and claim seventh in the Constructors’ Championship, which meant a great deal for everyone involved. We’ve also shown the world that we’re building the foundations for moving forward.
“We’ll continue to strengthen the team both on and off the track through improvements to our infrastructure, investing in our people, and attracting fantastic new partners like Komatsu.
“Of course, there’s still a long way to go on this journey together but I know our fans, partners and everyone at Grove HQ is pushing as one to create new history for this iconic team.
“It will take time, but everyone’s support is integral to help drive us towards success in the years to come. I’m looking forward to seeing what this season holds for us.”
The full-blown FW46 will make its track debut at a promotional filming day in Bahrain on February 20 ahead of official pre-season testing, which begins at the same Sakhir venue on February 21.