Williams to park 2021 FW43B in your living room with augmented reality launch

Fans will be able to project a full-sized 3D render of Williams' 2021 FW43B car into their living rooms when the team launch their new challenger this Friday, using an augmented reality app.

The Grove squad have already given their new car a shakedown run at home circuit Silverstone, but kept all images and video under wraps, ahead of a full reveal this Friday.

Augmented reality technology allows fans to view virtual content in a real space. So those waiting eagerly to see Williams' new livery will be able to do so in the comfort of their own home, using an app launched by the team to project the car on their own kitchen table – or wherever they like.

READ MORE: Williams carry out Silverstone shakedown of 2021 challenger, the FW43B

The 'Williams Racing AR Launch 2021' app is available on Apple's App Store now, and will soon be available for download on the Android app store, and a notification will be sent out when the 2021 FW43B is able to view.

Williams will contest the 2021 season with George Russell and Nicholas Latifi at the wheel, under the management of Team Principal Simon Roberts and new CEO Jost Capito, after the Williams family sold the team last year, with founder Sir Frank and his daughter Claire – who was Deputy Team Principal – stepping down from their roles.