FIRST LOOK: Alpine reveal ‘aggressive’ new A524 car for 2024 season


Alpine have pulled the wraps off their latest F1 challenger – the A524 – ahead of the 2024 season, gathering at Enstone for a full ‘Motorsport Launch’ event that also saw the French brand’s World Endurance Championship effort formally presented.

Alpine’s new F1 car, which will be driven by continuing team mates Esteban Ocon and Pierre Gasly, is inspired by their partnership with contemporary artist Felipe Pantone and features a predominantly black livery with blue and pink highlights to build on previous designs.

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Meanwhile, with Austrian water treatment company BWT entering the third year of their title partnership, Alpine’s livery will be pink dominated at eight of this season’s 24 races, having also started the 2022 and 2023 seasons in that style.

Alpine will head into the new campaign looking to bounce back from a low-key 2023, which saw them fall from fourth to sixth in the constructors’ standings and finish in a midfield no man’s land between Aston Martin and Williams.

Speaking at Wednesday’s launch, Bruno Famin, Alpine VP of Motorsports and Team Principal of Alpine F1 Team, commented: “It’s a great moment for Alpine Motorsports to come together and officially present its programmes for the 2024 season.


Alpine's A524 is here

“It is certainly a unique moment to have both the A524 Formula 1 car and A424 Hypercar along with all the drivers in the same room as both projects prepare for what will undoubtedly be a busy and intense 2024 year.

“To see both the real cars here today is testament to all the hard work conducted behind the scenes at our factories from our thousands of talented employees in the United Kingdom and in France.

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“The next stage on our journey is deploying everything to the track, applying operational excellence across the board and growing a greater dynamic and mindset from all our teams. We are all very much looking forward to continuing the hard work to bring the Alpine name success.”

Alpine’s Technical Director, Matt Harman, was also on hand to offer an insight into what to expect from the A524, which comes after a host of managerial changes and the arrival of several big-name investors at the team.

“The A524 approach has been aggressive but deliberate in the fact we are creating a wider scope to add performance to the car,” explained Harman. “We have really focused on learning and reacting to what we have learnt rather than on results.

“The project has been bold where we have focused on realising concepts, which we aim to add to the car. We’ve built ourselves a strong platform to add performance when we can and we have set ourselves targets to deliver those.

READ MORE: ‘We’ve got some big ideas’ – After a turbulent 2023, tech chief Matt Harman explains Alpine’s plan to turn it around this year

“We have pushed some elements to the limit and, in some cases, beyond that. That is all in line with our approach and exactly what we have set out to achieve in progressing this project to the best possible level.”

Alpine’s new car is set for an initial shakedown on February 20 prior to three days of testing in Bahrain from February 21-23, with the season opener to follow at the same Sakhir venue a week later.


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