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Miami Grand Prix attracts F1’s largest live audience in United States television history

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MIAMI, FLORIDA - MAY 05: Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing

Formula 1 made history over the Miami Grand Prix weekend as Sunday’s action-packed race attracted the largest United States television audience on record for the sport.

Some 3.1 million TV viewers watched ABC’s coverage of the 57-lap encounter from the Miami International Autodrome, at the end of which McLaren driver Lando Norris claimed his maiden F1 victory.

READ MORE: 5 Winners and 5 Losers from the Miami Grand Prix – Who was making hay in the Sunshine State?

F1’s previous TV record in the U.S. was set for the inaugural Miami Grand Prix back in 2022, when 2.6 million viewers tuned in to watch Red Bull’s Max Verstappen triumph.

Race Highlights: 2024 Miami Grand Prix

Viewership was up 48% over last year’s race, which attracted 2.1 million viewers, and peaked at 3.6 million – including an average of 1.3 million in the 18-49 ages demographic.

As a result, the Miami Grand Prix now holds the top three live US TV audiences in F1 history, underlining the growing appetite for the championship stateside.

F1 NATION: What does Lando’s first win mean for him and McLaren? – It’s our Miami GP review

In addition, the F1 Sprint averaged 946,000 viewers on ESPN, making it the largest audience for a Sprint race since F1 introduced the format in 2021, while the Grand Prix qualifying session averaged 625,000 viewers.

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